Ad preparation handout

1) Where will you publish your ad? Why did you choose that source?

At Tv because people will have more chances to watch it there.

2) What are the characteristics of your product? What is the message that you want to transmit?

I want to transmit that this shoes are are  for all types of surfaces, and thar if you use them, you will feel like a winner.

3) Who will be your target audience? (specify gender, age preferences, who these people are, etc.)

People who plays tennis, specially professional tennis players or people who want to play a lot.

4) What stereotype will you use? Why will you use it? What does this etereotype represent?

Roger Federer because he is the best tennis player in the world (in my opinion). He represent that the shoes are the best tennis shoes that people can use.

5) What rhetoric device(s) will you use? Ethos, Pathos or Logos? (min.1, max.2). Why did you choose this/these rhetoric device(s)? How will they be represent in your advertisement?

Ethos, because I used Federer to represent it.

6) What will be your slogan? What kind of images will you use? What will be your ad layout? Why?

"Just do it" I am representing nike so I will use their slogan. I used the image of the shoes.

The description of the shoe, because it is fast information for the product.